Benefits of Web Directory Submission

There are three main benefits for a Web site being in quality Web Directories.

a) Click though traffic: For searchable directories that have lots of traffic you will get what is called click through traffic. People view the category pages that interest them and go to the Web sites on those pages.

b) Web site indexed by the search engines: The search engines send out spiders to the links they find in the directory pages. This will bring the search engine spiders to your site and will get your site pages added to the search engines indexes.

c) Higher rankings on the search engine results page for keywords you are targeting: In the anchor text of the link from the directory to your Web site you should place the main phrase a person looking for your services would have in mind. This gives better click though rates. So if you are a SEO Company and you want you people search interested in SEO Companies you would put that key phrase in the anchor text line this SEO Company.

This also helps you ranking higher in the search engines. The more links you have pointed to your site, with some variation of the key phrase you want to rank high for, the better ranking in the search engines you will receive.

Submission Guidelines

Now that you understand the advantages of directory submission, you need to realize that if you do it right you get the right result but if you do it in a soggy way, results are not to be blamed. Take care of a few of the following vital aspects before you submit your website to web directories.

TITLE: Most directories use the domain name or company name of the Web site for the title. Other directories give more leeway and allow a key phrase after the site name. If allowed, the key phrase should be the key word(s) users would be searching to find your Web site or page.

DESCRIPTION: If your title catches the eye of the searcher the next think they read is the description. Your description should be non-promotion and clearly note the features, products, and services of the Web site and the company or person behind it.

SUBMITTING TO THE TOP OF THE DIRECTORY: The easiest way is to have your domain or company name start with a number or the letter "a". Of course if you already have your Web site it's too late for that but you can have your Web site voted to the top of the category if the directory has a voting system. Also a number of directories have a featured subscription price that puts your Web site in the featured area at the top of the category.