All webmasters hardly submit to directories these days aiming for direct traffic, instead they use directory submissions more as a method to obtain inbound links to our site. Search engines are known to give some importance to links obtained from directories and hence we need to pay close attention to certain factors when submitting in order to get the best out of these directory links.

Directories have proven an important source for links. These links should ideally be optimized for the keywords that we want our site ranked for in the search engines. Usually directories allow the submission of just one page (generally home page), so the keywords have to be relevant to that page. Make sure that you have researched your keywords well and chosen those that are minimally competed for but adequately searched.  (Keyword research can be done using tools like KeywordDiscovery and WordTracker).