No one can deny the importance of directory submission. However successful directory submission demands a CAREFUL directory submission. There are many important tips to follow when submitting your web site to a directory.
Before You Submit
- Make sure your site does not look like it is under construction and is not full of broken links.
- Verify your site is not already listed in the directory. If you have a new site it is not likely that it exists within any directories.
- Read the overall directory submission guidelines.
- Choose the correct directory category: this is what adds value to the directories (organization).
At the Category
- Read the submission tips for that category: if you do not you are likely to violate one of the basic directory rules and not get accepted (or at the very least delay your acceptance).
- View how others listed their site in the category. list your site with its unique features, but follow a similar layout to the other sites in that category.
Page Title
- In the title you usually should only list the official page title (read respective official directory submission tips from the directory in question).
- If the directory / category in question seems rather lenient then try to get the primary keyword for your homepage in this title. This title is usually what makes up the hyperlink to your site.
- Most directories are alphabetical, so it may be in your interest to list early in the alphabet. if you do not naturally, do not attempt to alter your listing just for this purpose.
Page Description
- In the description describe the special features or functions your site has. Describe the site, not the business.
- Do not overly repeat words in your directory submission unless you can make them sound natural.
- Do not use promotional language. The editor of the directory does not have the time to verify that your site is in fact the "best."
After You Submit
- Have patience as many of these directories are overwhelmed with submissions.
- You should track your submissions to different directories for your own records. Some directories are there just to make profit and are not well maintained. It is a waste of time to submit your site a half dozen times to a directory that is not being updated.
Last but not least, it is always a good idea to hire professionals to submit to directories for you site. That would save you a lot of time and give you the technical acumen that you lack.
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